Still, the pandemic was the fuel to ghost kitchens’ fire, thrusting millions more Americans into the digital sphere and delivery to the top of the service priority list. No, operators have been kicking the tires of the virtual marketplace’s potential really since the dawn of the delivery era, which seems like eons ago but was somewhere around 2012–2013. If you liked this story, check out TikTok’s all-new tortilla-folding hack.We might forget this someday, but ghost kitchens and virtual restaurant concepts were not a product of the COVID-19 pandemic. Still, if the concept freaks you out, just be sure to read the fine print next time you order from an unfamiliar spot on DoorDash. Other users were more sympathetic, pointing out that ghost kitchens have helped some restaurant chains survive amid the pandemic. “I’m so mad about It’s Just Wings,” another wrote.
“Can someone explain why they do this?” another added. “How is this deception allowed?” another asked. I want to give my money to a small, locally run restaurant, not a corporation playing dress up,” one commenter wrote. Many commented on video to share their disappointment and their surprise. Still, many TikTok users were troubled by fact that a ghost kitchen can appear on delivery apps as a “local” restaurant. to I guess it’s the ~~capitalist~~ society we live in ♬ original sound – FrogLuver2000 The TikToker said as much in a follow-up video, where she explained some of the nuances of ghost kitchens. That’s not necessarily true either: Sometimes, ghost kitchens can be run by totally different companies than the one where their food is prepared. It’s worth noting that there’s nothing illegal or wrong about ghost kitchens, and, in fact, some restaurant chains - like It’s Just Wings - have been relatively transparent about the situation.Īlso, clip often refers to the restaurants as if they’re the exact same as the chain. At least some locations operate out of the family- style Italian chain Buca Di Beppo.
Meanwhile, MrBeast Burger, a delivery chain launched by popular YouTuber MrBeast, is technically a “ghost kitchen” as well. The food is cooked and prepared inside the kitchens at Chili’s as well as at Maggiano’s, an Italian chain owned by the same parent company. It’s Just Wings, marketed as a “ Chicken Wing Delivery Restaurant,” is actually owned by the same parent company as Chili’s. Sneaky restaurants #doordash #dasher #chilis #bucca #711 #chuckecheese ♬ flashing lights – chillytunees me know if you know anymore! These are the ones I’ve noticed so far… lol. While that might sound like a local pizzeria, it’s actually a ghost kitchen run out of Chuck E.
#THE MELTDOWN DOORDASH DRIVER#
This reveal is the premise of a viral TikTok by DoorDash driver In the clip, the TikTok user reveals some of the restaurants she’s discovered were actually being operated by bigger chains.įor example: In many parts of the country, you can order delivery from Pasqually’s Pizza & Wings. The result of this somewhat new phenomenon is that customers on delivery apps - such as Uber Eats or DoorDash - could place an order from what they believed was a unique, local restaurant when, in fact, that restaurant was basically a chain restaurant in disguise. For those who are unfamiliar, ghost kitchens are essentially delivery-only restaurants, with kitchens often based inside the kitchens of other restaurants. That’s because the strange, delivery-focused restaurants are often hiding in plain sight.
Even if you’ve never heard of a “ghost kitchen,” it’s possible you’ve ordered from one.
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